Privacy policy

Privacy Policy

Last updated: 6 May 2026

This Privacy Policy explains how Elin Hansson / Fbyelin collects, uses, stores and protects your personal data when you visit or make a purchase from this website.

1. Who is responsible for your personal data

The data controller responsible for the processing of your personal data is:

Elin Hansson / Fbyelin
Styrfarten 21
417 64 Gothenburg
Sweden

VAT number: SE930702026401
Email: shop@fbyelin.com

2. What personal data we collect

When you visit the website or place an order, we may collect the following personal data:

Name
Email address
Billing and delivery address
Phone number, if provided at checkout
Order information and purchase history
Payment-related information
IP address
Information about your device and browser
Cookie and website usage information

We may also collect personal data if you contact us by email, for example in relation to an order, delivery, return, complaint or customer support enquiry.

3. Why we use your personal data

We use your personal data for the following purposes:

To process and deliver your order
To send order confirmations and delivery updates
To receive and manage payments
To provide customer support
To handle returns, complaints or questions
To comply with legal obligations, such as bookkeeping and accounting requirements
To improve the website and shopping experience
To prevent fraud and keep the webshop secure
To send marketing or newsletters, only if you have consented to this

4. Lawful basis for processing

We process your personal data under the following lawful bases:

Performance of a contract
We process your personal data when it is necessary to fulfil your order, process payment, arrange delivery and provide customer support.

Legal obligation
We process and store certain information when required by law, for example for accounting, bookkeeping and tax purposes.

Legitimate interest
We may process limited personal data to improve the website, prevent fraud, respond to enquiries and maintain a secure webshop, provided that this does not override your rights and freedoms.

Consent
We rely on your consent for certain types of processing, such as newsletters, non-essential cookies, analytics cookies or marketing cookies where applicable. You can withdraw your consent at any time.

5. Shopify and service providers

This webshop is operated through Shopify. Shopify processes personal data on our behalf in order to provide the webshop, checkout and related services.

We may also share necessary personal data with trusted third parties who help us operate the business, such as:

Payment service providers
Shipping companies
IT and website service providers
Accounting or bookkeeping services
Email or newsletter services, if used
Analytics or marketing services, if used and where permitted by law

Only the information necessary for these services is shared.

6. Payments

Payment information is processed by the payment providers available at checkout. Fbyelin does not store full card details.

Depending on the payment methods offered at checkout, personal data may be processed by payment providers such as Shopify Payments, Stripe, Klarna, PayPal or other selected payment services.

7. Shipping and delivery

To deliver your order, we may share your name, delivery address, email address and/or phone number with shipping providers.

This information is used for delivery, tracking and handling of your order.

8. Cookies and analytics

This website uses cookies and similar technologies to make the website function properly, improve the shopping experience and, where applicable, analyse website traffic or provide relevant marketing.

Cookies may include:

Necessary cookies
These are required for the website to function, for example to enable the shopping basket, checkout, payment process and security features.

Analytics cookies
These help us understand how visitors use the website, for example which pages are visited and how the website can be improved.

Marketing cookies
These may be used to show relevant advertising or measure the effectiveness of marketing, for example through services such as Meta Pixel, Google Analytics or Google advertising tools, if enabled.

Non-essential cookies, such as analytics and marketing cookies, are only used where permitted by law and, where required, with your consent. You can manage or withdraw your cookie consent through the cookie settings on the website or through your browser settings.

Please note that blocking cookies may affect how the website functions.

9. Marketing and newsletters

If you sign up for a newsletter or marketing communication, we may use your email address to send updates, offers or information about new products.

You can unsubscribe at any time by using the unsubscribe link in the email or by contacting:

shop@fbyelin.com

We do not send marketing emails unless you have consented to receive them.

10. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

Order and payment-related information that forms part of our accounting records is retained for seven years after the end of the calendar year in which the financial year ended, in accordance with Swedish bookkeeping rules.

Customer support emails are kept only for as long as necessary to handle the enquiry and any related follow-up.

Newsletter or marketing data is kept until you unsubscribe or withdraw your consent.

Data collected through cookies is stored according to the cookie settings and the applicable retention periods of the services used.

11. International transfers

Some of the service providers used to operate the webshop, including Shopify and certain payment, analytics or marketing providers, may process personal data outside the EU/EEA.

When personal data is transferred outside the EU/EEA, the transfer will be carried out in accordance with applicable data protection laws, for example by using approved safeguards such as standard contractual clauses where required.

12. Your rights under GDPR

Under the General Data Protection Regulation, you have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data, where applicable
Request restriction of processing
Object to certain types of processing
Request data portability, where applicable
Withdraw your consent at any time, where processing is based on consent

To exercise your rights, please contact:

shop@fbyelin.com

We may need to verify your identity before handling your request.

13. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection, IMY, or with the data protection authority in your country of residence.

14. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration.

Only authorised persons and trusted service providers who need the information to perform their duties have access to personal data.

15. Children

This website is not intended for children. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us so that we can delete the information where appropriate.